Kryptonite
Talk the talk and lock the lock
Kryptonite bike locks are touted as the toughest around. That’s why the brand is putting its money where its lock is by taunting passersby and would-be bike thieves, begging them to ‘come try it’.
Kryptonite x Off-White™ Activation
To kick things off, Kryptonite partners with the infamous streetwear brand Off-White, releasing a one-of-a-kind ‘hype’ bike—the ultimate prize for any aspiring bike thief!
OOH
Once word of the coveted bike is out, we’ll invite the community to come steal it… If they can.
Signs baiting urban commuters to steal locked bikes will appear all over town.
Guerrilla
When commuters throughout the city return to their parked bike, they’ll find a menacingly nice message.
PoP
At the bike store, we’ll tweak our message to speak to customers:
‘You own a bike. Great. Keep it that way.’
Kryptonite
Tough as the street
AD: James Hoenick
CW: Ryan Hash